Press Release
Tokyo, Japan, Nov 13, 2007
Paula Relies on Pink Precept Lady iQ 180 ball in Wire-to-Wire Win at Tournament of Champions
Covington, Ga. - LPGA Tour star and Precept staff player, Paula Creamer used impressive shot-making and deft control around the greens this week to post the lowest 4-round score of her career (20-under par), in-route to victory at the Mitchell Company LPGA Tournament of Champions, in Mobile, Alabama. This title, Paula's second this season, but first with her now trademark pink Precept Lady iQ 180, marks the first ever LPGA Tour event won with a colored golf ball.

"I've been playing this ball in the final round all year and I'm really amazed at how it has become sort of a fan-favorite out here," said Creamer. "The experience has been fun all around and working with a legend like Nick Price in the filming of the ad spots has been just an incredible experience, but nothing compares to the feeling of winning with it."

(See the latest Precept ad spot here - )

Creamer's Lady iQ 180 golf ball features Seamless Cover TechnologyTM, for ultimate consistency in ball-flight. Unlike competitors' balls, SCTTM assures that more of the surface of the ball is covered with dimples, resulting in added accuracy and consistency, even on "equator" and "pole" hits, where other balls sacrifice consistency. In addition, the pink Lady iQ 180 also relies on Bridgestone's patented, Gradational Compression core technology, using varying degrees of firmness from the inside to outside of the core in order to create greater repulsion and more distance off the tee. *

"With her impressive play and fun personality reflected both on and off the course, Paula continues to be a great ambassador for the Precept brand," said Dan Murphy, Senior Director of Marketing, Bridgestone Golf, Inc. "I know that as much as she loves the color pink, she has been eager to record a victory with this ball that was specifically designed for her. I'm glad she's gotten the first one out of the way and I'm sure there will be more to come in 2008."

Creamer's win at the Tournament of Champions makes her just the third multiple winner on the LPGA TOUR this year, joining probable player of the year candidate Lorena Ochoa and rising star Suzann Pettersen, as the only others.

The Lady iQ 180 golf ball is available in pink, yellow, traditional white and pearl white and features a suggested retail price of $30 per dozen. For more information on the iQ series of balls and all of the Precept products visit

* Paula Creamer plays a TOUR version of the Precept Lady iQ 180 designed specifically
to fit the exacting needs of her game.

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Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Paula Creamer, Fred Couples, Shigeki Maruyama and Nick Price. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit