Press Release
TOKYO, JAPAN, January 8, 2005
Bridgestone Signs Fred Couples to a Multi-Year Deal

Bridgestone Sports Co., Ltd. and Bridgestone Golf, Inc. officially announced today that it has added American golfing icon Fred Couples to a Tour team that already includes international icons Nick Price and Stuart Appleby.

In 2005, Couples will play the Bridgestone Tour B330 golf ball and the J33 Forged Combo irons in all professional tournaments. Couples first put the Tour B330 in play during the 2004 unofficial season events, winning the Skins Game over Tiger Woods in a thrilling sudden death playoff and going 3-0 in the Warburg Cup at Kiawah Island.

“We are pleased to have Freddy aboard,” said Dan Murphy, Director of Marketing, Bridgestone Golf, Inc. “ If his play during the unofficial event season is any indication of what kind of year he will have on the PGA Tour using Bridgestone equipment, I think we are all in for quite a treat. Fred Couples is a golf icon and is ideally suited for our Tour team strategy.” In addition to the equipment, Couples will be a Bridgestone endorser from head-to-toe emblazoned with a Bridgestone Golf logo on his visor, shirt and staff bag in all 2005 professional events and appearances.

While the terms of the deal will remain undisclosed at this time, the company is pleased to report the contract is for a multi-year deal.

“Beating Tiger at The Skins game with the new Tour B330 ball gives me a great deal of confidence heading into the start of the official PGA Tour season,” said Couples. “The ball is firm for great distance off the tee, and still provides more than enough spin on approach shots. I putted the ball very well and I am very confident in my Bridgestone equipment going into 2005.”